![]() ![]() Although it boasts of Idea Pins and an intuitive creator marketplace, Pinterest does not truly allow users to build their own content using its interface. Pinterest is also looking to establish itself as a more creator-driven platform. As such, Shuffles’ quirky layout and immense customization features have helped to attract a younger market with potentially more buying power. As of January 2022, the platform’s main demographic was 25-34 year-olds, making it a popular space for Millennials. Some argue that Pinterest is working to capture more of the profitable Gen Z market. So why has it decided to make another platform that uses an array of similar functions? With 433 million monthly users, Pinterest has already made its name in the social media market. The younger generations are also sharing their views on the app on other platforms such as Instagram and TikTok. It also seems that the platform is favored by Gen Z, who have managed to push the app to No.1 in the lifestyle category on the app store. Pinterest is also focusing on boosting Shuffles through its own platforms as Shuffles is still building its online presence. There is also a detailed content feed, a search bar, and the ability to add hashtags for more visibility. This platform is also fully integrable with Pinterest, meaning that users can share and edit content across both platforms. The platform focuses heavily on collaboration, inviting guests to build an assortment of interactive content. ![]() In August 2022, Pinterest announced the launch of its latest app Shuffles, a tool designed to revolutionize the nature of mood boards and collages. ![]() In order to understand this platform fully, Netinfluencer explores all of the details regarding Shuffles. Shuffles, a product of social media giant Pinterest, has brought a new sense of viral acclaim to the industry. Despite this growth, it can be difficult to know which platforms are best suited to your content and audience demographic. In fact, data suggests that 240 new platforms launched in 2020 alone. As new platforms consistently make their way onto the market, influencers are inspired to produce an array of new and exciting content. ![]()
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